James is still good business for Cavs’ owner
July 15, 2010 |15:45 | Gossips By : Team X
When last we heard from Dan Gilbert, the fire-breathing owner of the Cleveland Cavaliers, he was having his wallet lightened by NBA commissioner David Stern for an incendiary letter to Cavs fans after LeBron James announced he was leaving for Miami.
In that letter, Gilbert referred to James’ decision as “narcissistic” and “cowardly.” Then the furious Gilbert went further. Fathead LLC, owned by Gilbert, began offering its stock of LeBron James wall graphics for $17.41, down from $99.99. The discount price signified 1741, the year that Benedict Arnold, one of the nation’s most infamous traitors, was born. More than 1,000 “Slam Dunk” James graphics were sold at the discount price.
Michael Layne, Fathead’s director of Internet marketing, said a version showing James in a yellow Cavs’ uniform had sold more than 500 copies since its release at a “Declaring Independence” price of $17.76. And how about a Fathead graphic of James in a despised Heat uniform? Later this year, Layne said.
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