LeBron James has struck a deal for his Nike brand to sponsor three universities - the University of Miami, Ohio State University, and the University of Kentucky. The Florida Sun-Sentinel first reported that the schools' basketball teams will be sporting James-branded Nike gear this coming season under a new sponsorship deal, according to sources.
James' publicist, Keith Estabrook, declined to comment on the subject, directing all questions to Nike. Nike did not immediately respond. The sponsorship deals are a big thing for James, who is attempting to build up his personal brand.